Rich Greene, III

FunnyHow agency took on the challenge of presenting the launch of PinkGlow Pineapple (a limited offering and delicious treat from Del Monte’s innovation team) in North America during the pandemic. A digital campaign became a prime opportunity for the brand to tell it’s story and reach millions of American’s in their home.

Healthy options are just a click away. Our team created an ecosystem for the delicacy to be delivered directly to consumers, in addition to unique packaging and stunts. User generated content lead the campaign with a wave of reaction videos revealing the vibrant pink interior of the fruit and seasonal recipes, bringing some fun into the home.