Rich Greene, III

Creative Director + Creative Strategist for leading brands (META, Kraken, Diageo, William Grant & Sons, RJ Reynolds, Red Bull, Fanatics, Volition). Designer of B2B & B2C experiences, with a background in Sales, Account and Production. Building community, culture and compassion.

Rich Greene, III

Gin Palace (Tales of the Cocktail)

Challenge:
In 2019, Hendricks sought to drive its positioning forward with industry leading brand ambassadors during the highly anticipated trade event, “Tales of the Cocktail”. They aim to build excitement and awareness around their rich history of uncovering new possibilities for Gin.

Solution:
As a tribute to the adventurous and innovative master distiller, Lesley Gracie, we transformed the Orpheum Theater into the “Gin Palace”, featuring each of the Hendricks expressions (Original, Orbium, and Midsummer Solstice).

Lead by a troop of theatrical characters, we brought guests on an unexpected journey through multiple rooms, bringing each of our unique brand worlds to life, while immersing them in our curiously peculiar storytelling.

  • Role Senior Account Manager

  • For Hendrick’s Gin

  • Date July 2019

  • Type Experiential

Up Next:

Midsummer Solstice Launch (NY + LA)