For over a decade, I've had the honor of shaping global programs and authentic experiences for influential brands across tech, CPG, music, sports, luxury, lifestyle, hospitality, and restricted products. As a native of New York City, I approach the business with an entrepreneurial spirit and a global mindset. Always ready to embrace change.
With a fine tuned strategic and creative lens, I lead my teams towards solutions that address evolving consumer landscapes, client demands and shifting policies. Integrating powerful data, fresh tech and sound insights, I engage each project with an intent to excite the senses and fuel deeper consumer engagement. Collaborating across disciplines (both agency and brand) and capitalizing on present market opportunities, I strive to deliver results and "bring the magic" daily, while uncovering new growth territories.
Experience
Director, Content Strategy at Volition Sound
July 2014 New York, NY
Creative Director at PopLife
January 2023 – April 2023 New York, NY
Creative Director at MKG
November 2022 – January 2023 New York, NY
Director, Strategy at R/GA
May 2021 – November 2022 New York, NY
Associate Director, Strategy & Innovation at FunnyHow
November 2020 – May 2021 Portugal
Director, Brand Strategy & Partnerships at CHRGR
September 2019 – November 2020 New York, NY
Senior Account Manager at Momentum Worldwide
March 2019 – September 2019 New York, NY
Manager, Creative Strategy at MKTG
July 2016 – February 2019 New York, NY
Creative Director, Music Programming & Digital Content at Red Bull
September 2012 – November 2015 New York, NY
Account Executive, Entertainment & Branded Content at Momentum Worldwide