Midsummer Solstice Launch (NY + LA)
Building off of the success from it’s core expression, Hendrick’s launched a new delightfully floral innovation for Summer 2019. We gave consumers the opportunity to get a first taste of our new world, through immersive PR events at both Pershing Square (New York City) and Century City (Los Angeles).
We brought the uniquely peculiar world of Hendrick’s to life through massive floral installations, theatrical characters (walking vines, talking trees) and a botany booth, where consumers each created their own custom bouquet, based on the Victorian “Language of Flowers”.
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Role Senior Account Manager
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For Hendrick’s Gin
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Date June 2019
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Type Experiential Marketing
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