Rich Greene, III

Challenge:
Client wanted to introduce the new “For Those Who Know” campaign and Don Julio 70 marks, while awakening the spirit of tequila enthusiasts throughout North America.

Solution:
We created a lively Cantina, inspired by a mix of traditional and contemporary Mexican design, where attendees will play with color and immerse themselves in brand education. Showing up at tentpole events in North America, Don Julio takes on a new tone and connects with a new stream of adopters.