Tiny House Retreat
Challenge:
We were asked to design a mobile structure and experience that could tour the country, visiting key music festivals, while standing out in a tasteful way. Throughout each step of the process, we were challenged to prioritized sustainable energy and zero waste to landfill.
Solution:
We created the “Tiny House Retreat”, which combined a contemporary architectural design aesthetic with a rustic, sustainable style. Mixing and matching reclaimed materials to create an oasis for our consumers.
Our mobile footprint brought together an abstract structure with a casual backyard lounge, to feature art, communications, product redemption, and engaging conversations with our team of BAs. Surprising our guests and deepening connections.
Communications for our sustainable commitment to zero waste
Communications for our sustainable commitment to zero waste
Backyard lounge created for consumers to connect and relax
Backyard gallery for consumers to enjoy brand storytelling
Refill stations communicating sustainability efforts
Refill stations communicating sustainability efforts
Backyard garden
Custom paint can charging stations
Custom commissioned piece for mini-exhibition in our mobile gallery
Custom commissioned piece for mini-exhibition in our mobile gallery
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Role Creative Strategist
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For Natural American Spirit
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Date 2016
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Concept: Doug Malicki, Rich Greene, Octavio Sobreiro
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Design: Doug Malicki
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