Open Sound
Challenge:
It was time for our client to refresh their iconic brand space in Austin, TX. It demanded a complete design overhaul for SXSW. They needed to stand out and inspire return visits by an adult audience – accompanied by defining unique ways of communicating and resonating with consumers.
This year, it’s all about blending elements in a non-traditional and unexpected way.
Solution:
In addition to covering the walls with bold, colorful, hand-painted, geometric patterns…we introduced some abstract experiential assets. The addition of these immersive art pieces brought people together socially, while creating a dynamic platform for live talent to be hosted in the space.
Assets:
_Sonic Bench decorated by Brooklyn street artist, Gazoo
_Voxy booth for live recording on retrofitted pay phones
_Live VR painting with artist, Lefty
SONIC BENCH concept and design for SXSW. This client asset was created to draw brand enthusiasts together and elevate the overall experience in the room, while tying into the theme of “Open Sound”.
VOXY recording booth with retro telephone feature
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Role Creative Strategist
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For Camel
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Date March 2017
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Type Original Asset (Live Sculpture)
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Concept: Rich Greene
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Design: Doug Malicki, Gazoo, Rich Greene
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