Sonic Scape

Challenge:
Our client needed an experiential concept that could tour major festivals in North America, engaging consumers in a non-traditional way. Finding a method to build relationships and drive product discovery, while exciting consumers around the things they are truly passionate about – music – was our task.

Solution:
We developed a “SONIC SCAPE”, which allowed guests to explore the room freely, triggering midi-sound loops embedded in sculptural pieces, creating a remixed symphony of five different original tracks. Each guest had the chance to view our new product family and experience music in a different way than it was being presented at festivals on the main stage, in a futuristic environment.