Rich Greene, III

Naked Turtle had the challenge of creating sustainable local engagements in conjunction with their sampling efforts. They wanted a non-traditional experience that would draw attention from rum enthusiasts and build a community of eco-savvy influencers.

We created the Naked Turtle Rum shack, where brand education could be mixed with casual fun. Assets like the VW van and hero bar, elevated the way we could show up. In an effort to save sea turtles with every bottle, we brought a unique “shellebration” to life at a variety of tentpole events.